Posts

Showing posts from October, 2025

Index so far

  MIGRAIN Introduction to Media index - Media Exam blog 1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Structuralism: Factsheet questions and film trailer analysis 7)  Genre: Factsheets and genre study questions 8)  Narrative: Factsheet questions

Audience classification

  Structure Who you are working with: Dhurata The psychographic group you are researching: Reformers Introduce your example couple that represents your group: Dr Rosabelle Kennedy & Zuko Konner 1) Make up their names: Dr Rosabelle Kennedy & Zuko Konner 2) Where do they work/study? Dr Rosabelle Kennedy: A professor at Cambridge of philosophy, ethics, linguistics, politics and ancient Greek literature. Zuko Konner: At Oxford, working towards PhD in political sciences 3) What do they do in their spare time? Dr Rosabelle Kennedy:Reads books and listens to podcasts to expand knowledge(mostly philosophy) and attends debates. Zuko Konner: Protests and enjoys reading anti-capitalist literature and blogs. Now suggest their media consumption: Print:  What newspapers/magazines does your group read (if any)? Is this on paper or tablet?  They both read newspapers, Rosabelle reads primarily physical copies whilst Zuko usually uses laptops or her kindle. Broadcast:  What TV...

MIGRAIN: Narrative

Image
1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Wallace and Gromit is an example of Todorov's narrative structure as a problem is caused, rabbits are eating the vegetables before a competition, breaking the equilibrium and harmony. Then they try restore it in a multitude of ways such as capturing the rabbits and brainwashing them to solve the problem, but they complicate the problem as they have too many captured rabbits in their house and Wallace's mind control turns on him and makes him man-rabbit. New equilibrium is reached as Gromit defeats Wallace 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. Temporal marker- It's happening early morning as there is a clear shot o...

Genre

Image
  Task 1: Genre factsheets Read  Media Factsheet 03 - Genre: Categorising texts  and answer the following questions: 1) What example is provided of why visual iconographies are so important? Mise-en-scene of space usually signifies the sci-fiction genre. 2) What examples are provided of the importance of narrative in identifying genre? Genres tend to have typical plot lines a nd the way they're presented could shift what genre it is such as a family with domestic and work related conflict could either be a light hearted sit-com or a dramatic soap opera. 3) What are the different ways films can be categorised according to Bordwell?  Films can be categarised as period or country, d irector, t echnical Process, e.g. Animation, s tyle, s eries and a udience. 4) List three ways genre is used by audiences. Genre is used by audiences to make guess based off prior knowledge, comparing two texts in the same genre, use knowledge to reject a genre, frames readers interpretation...

Structuralism

Image
Part 1: Media Fact-sheet reading 1) What is the definition of structuralism provided by the Fact-sheet?  Structuralism is a theoretical perspective that states the existence of universal structures affects how different societies view media texts. 2) What are binary oppositions and why are they important? The way concepts are usually represented with opposing ideas and thoughts in language.  3) How do genre and auteur theory link to structuralism?  Genres link media text together through shared patterns and conventions across a range of texts and structuralist viewpoints focus on identifying them. 4) Look at page 4 of the fact-sheet. What is post-structuralism? Post-structuralism looks at how external factors affect meanings and puts the focus on audience interpretation and what meaning they make of it. 5) What is your own opinion on this theory? Do you agree that we use established structures to understand the media (such as narrative and genre) or is the power now with ...

Reception Theory

  Part 1) Applying Reception theory to adverts 1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred-That buying these shoes allow a person to get fame, wealth and recognition comparable to 50 cent. Negotiated-That getting these shoes will give you a certain elevated sense of style and possible recognition from your peers. Oppositional-That the endorsement of a criminal could lead young and impressionable audiences to mimic or admire his criminal history. 2)  What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work? Preferred-That these shower products work immaculately. Negotiated-That the anchorage text is humorous and draws in audience attention. Oppositional-That the joke is distasteful and the ad doesn't properly advertise the product at all. Part 2) Reception theory fact-sheet #218 1) Complete Activity 1 on page 2 of the fact-sheet. Choose a media ...

MIGRAIN: Reading an image - media codes

Image
  -ReeBoK 50 cent advert: -Technical-- There's harsh monochromatic lighting from the top of the shot, highlighting his intense and stern facial expressions. Its a staged shot that directly addresses the audience, the two images could be representing a dual identity and the collage aspect addresses the past and future. -Verbal-- The anchorage text takes over the majority of the space, the O's could symbolise gunshot wounds as 50 cent is famous for receiving, drawing in his fan-base. The quote directly reflects him metaphorically and physically and the tagline displays how he isn't willing to change and hes set in his ideologies. It may be a limited edition line of shoes that increase the amount of buyers, it may make the audience feel that they're missing out if they don't buy it or that it may give him the same wealth and fame that he has. -Non-written-- His serious facial expression links to his identity and environment, dull colours links to a bleak and exhaustive...