Sephora Black Beauty Is Beauty CSP
Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign: The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora attempted to highlight the major influence of Black culture on the global beauty industry with the campaign while addressing the lack of recognition given to Black creators, seeking to promote inclusivity and long-term support for Black-owned brands rather than short-term trends. 2) What scenes from the advert are highlighted as particularly significant in the articles? The articles highlight scenes that directly connect popular beauty trends to their origins in Black culture, styling, makeup techniques and fashion that have been widely adopted by the masses without acknowledge...
