MIGRAIN: Reading an image - media codes

 -ReeBoK 50 cent advert:

-Technical--

There's harsh monochromatic lighting from the top of the shot, highlighting his intense and stern facial expressions. Its a staged shot that directly addresses the audience, the two images could be representing a dual identity and the collage aspect addresses the past and future.

-Verbal--

The anchorage text takes over the majority of the space, the O's could symbolise gunshot wounds as 50 cent is famous for receiving, drawing in his fan-base. The quote directly reflects him metaphorically and physically and the tagline displays how he isn't willing to change and hes set in his ideologies. It may be a limited edition line of shoes that increase the amount of buyers, it may make the audience feel that they're missing out if they don't buy it or that it may give him the same wealth and fame that he has.

-Non-written--

His serious facial expression links to his identity and environment, dull colours links to a bleak and exhaustive criminal history. The slogan exudes confidence and adds to celebrity culture as he is a very famous artist and draws people in to spend money on the brand. 50 cent flashy jewellery links to affluence, this highlights his rags to riches story that reinforces Reebok's capitalistic ideologies.

-Narrative--

The finger prints and tagline are clear enigma codes as the fingerprints have connotations of crime, action and police involvement, and the tagline are filled with mystery and give no information on his identity.

-Clear Ad:

The product is centred in the shot, drawing attention to it and the lighting also brings attention to the ad. The anchorage text is humorous and eye catching and the selling line draws in buyers. The colours add to the tagline as the white background connotes cleanliness and purity. The font is regular, bold and eye catching and misleading.

-Technical--

There's harsh monochromatic lighting from the top of the shot, highlighting his intense and stern facial expressions. Its a staged shot that directly addresses the audience, the two images could be representing a dual identity and the collage aspect addresses the past and future.

-Verbal--

The anchorage text takes over the majority of the space, the O's could symbolise gunshot wounds as 50 cent is famous for receiving, drawing in his fan-base. The quote directly reflects him metaphorically and physically and the tagline displays how he isn't willing to change and hes set in his ideologies. It may be a limited edition line of shoes that increase the amount of buyers, it may make the audience feel that they're missing out if they don't buy it or that it may give him the same wealth and fame that he has.

-Non-written--

His serious facial expression links to his identity and environment, dull colours links to a bleak and exhaustive criminal history. The slogan exudes confidence and adds to celebrity culture as he is a very famous artist and draws people in to spend money on the brand. 50 cent flashy jewellery links to affluence, this highlights his rags to riches story that reinforces Reebok's capitalistic ideologies.

-Narrative--

The finger prints and tagline are clear enigma codes as the fingerprints have connotations of crime, action and police involvement, and the tagline are filled with mystery and give no information on his identity.